Role : User Experience Designer
Deliverables : Heuristic evaluation, information architecture, redesigned pages, creating new pages
Tools : Sketch, Typeform
Client : A+E Networks & National Women’s Soccer League
BACKGROUND
The National Women’s Soccer League and Lifetime paired up to revamp the digital ecosystem for the league. This included redesigning the existing website.
Step 1: User Research
Qualitative Surveys & Guerrilla Interviews
Users described their go-to process for watching games on game days. This lead to phone interviews to understand the experience a bit more in depth.
Key Insights that emerged [insert image & paragraph]
Step 2: Heuristic Evaluation
This step enabled us to learn the re-design process of existing pages, as well as pinpointing which pages to create from scratch. We realized through our interviews that there were several high-priority pieces of information that fans were unable to access. To address this pain-point, we thought about the overall information architecture and developed new pages for the redesigned website.
Step 3: Creating the Site Map and thinking through the overall information architecture.
Step 4: Offering a variety of wireframes as options
Player Pages - Wireframes
News Index Pages - Wireframes
News index drop-down menu
Thinking through how news and articles should be indexed.
Article Pages - Wireframes
Version 1: Continuous scroll reading navigation
Users are able to scan through news headlines through one continuous scroll.
Version 2: Continuous Scroll Reading Navigation with Ads
Using ads as breakpoints
Transactions Page
Transactions Page on the original site
Not very informative
Transaction Page Wireframe
How do people find information about the players?
Creating an index page of all of the players : Wireframes
