FLOWE

A design research project on well-being

Live on: https://www.flowe.com/

 
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Client: Banco Mediolanum

Role: Design Researcher & Stakeholder Workshop Facilitator

Area of Focus: Problem space framing and research handoff

Design Team Members: Can Yanardag, Juliana Lewis, Jesper Svenning

Accomplishments:

  • Co-creating a robust research protocol which we distributed to 17 design researchers located in 15 cities around the world

  • Conducting in-depth home interviews with research participants

  • Presenting the outcome of the research to our client and co-facilitating a 3-day stakeholder workshop for strategic concept development

 

BACKGROUND

In the Spring of 2019, I was a part of a small design team with the Copenhagen Institute of Interaction Design tasked with jumpstarting the very initial explorations of what "disruptive banking" could mean for Banco Mediolanum, an Italian financial institution. The client’s goal was to create a platform that would enable happiness and well-being for the people they served.

 
 

THE CHALLENGE

How do we shape the opportunity space for our client such that they can explore strategic directions for concept development for a future product?

Our challenge as the designers on this project was to take a large domain, like happiness and well-being, and uncover interesting questions within this space to pinpoint potential opportunities for our client. We determined, given the stage of the project, that the most valuable thing we could deliver would be a rich body of research that could guide their decisions forward.

 
 

THE PROCESS

I co-created a robust research protocol with my team to distribute it to a global network of design researchers. We dispersed this protocol and also did field research ourselves. My colleague, Can Yanardag, and I did 4 in-depth at-home contextual interviews in Copenhagen, Denmark, synthesized the data to form insights, and compressed the overall findings for a final deliverable to the client. Our work culminated into an interactive client workshop in Milan, Italy where we not only showcased our findings but also took about 20 of their team members from various departments through an ideation and concept development process. This positioned them to build their product in an informed and meaningful manner.

 
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More coming soon